Kyocera | Neo

These boards were created at Superfad as a part of a pitch for a Kyocera cell phone spot. The agency approached us with an idea for a futuristic modern-day Tron-like motorcycle race and we were super excited to say the least. These images were created before the release of any visuals from Joseph Kosinki's Tron. Superfad didn't win, but interestingly enough, the company who ended up creating the spot (which looked very similar to this and Tron itself) unfortunately had to change the light cycles to spheres after the spot was released. This was due to copyright issues.
Role: Designer, Concept Creation