Nike Gift Card

This spot was created at World Famous for in store advertising at the Nike Store. I did the original boards which were chosen during the pitch process. Nike wanted something that would catch the attention of the customers and not just blend into the background. I came up with the idea of a group of athletes competing in sports to reach the summit of a giant rock structure while objects exploded into Nike products. This concept fit with the Nike brand and from there we were free to create a piece that would pop out from the rest of the Nike Store. Loosely inspired by vintage adventure and sci-fi  book cover illustrations, the design language became a low poly silhouette hybrid with rough and wrinkled edges. This made for a fun combination with the story and the punchy tone of the music pushed the concept even further.
Role: Art Director, Lead Designer, Animator, 3D Lead

Nike Gift Card Original Boards