The Imagination Lab

The New Blank | The Imagination Lab

This “documentary” examines the tempting illusion that imagination can be automated with a single click. Through intricate animation and storytelling, the video showcases the complexity of the creative process and the limitations of AI in replicating human creativity. It serves as a reminder that there are no shortcuts to good ideas and highlights the power of traditional animation in the face of advancing technology. It’s our comment in favor of good old-fashioned human creativity and animation over AI. This was completely human-made… As seen on Stash.
Role: Writer, Director, Illustrator, Animator
Additional credits: 3D-Marcus Kulik, Compositing-James Webber, VO-Mike Previti, ECDs-Bobby Hougham and Sevrin Daniels